Top 3 football clubs sponsored by online casinos

Football is big business, and many companies want to be involved in the sport. One of the easiest ways to enter the football market is through ponsorship deals, and this is the avenue of choice for online casinos. Football and gambling have a strong link, and below, you will find 3 of the top football clubs sponsored by online casinos.

FC Porto

FC Porto are one of the biggest football clubs in Portugal and regularly features in the Champions League. Only one other club has won more trophies in Portugal than FC Porto, and they lifted the Champions League trophy for the second time in 2004 under the guidance of Jose Mourinho.

FC Porto have also won the Europa League and, at the time of writing, have won the Primeira Liga 30 times, which is incredible. Interestingly, FC Porto have had few main sponsorship partners over the years, and the current sponsor, Betano, is the only their third main partner in almost 40 years. Betano is home to one of the best online casinos thanks to their selection of games from the leading software providers.

They offer slots, table games, and live casino games by Playson, Pragmatic Play, NetEnt, and many more. The deal with FC Porto will bring even greater exposure to the Betano brand, which also has deals in place with Benfica and Sporting Lisbon, two of FC Porto’s biggest rivals in the Primeira Liga.

West Ham United

West Ham United have been flying the flag for English football in Europe, having won the 2022/23 Europa Conference League. The Hammers have been competing in the Premier League for many years and will be hoping to progress in the Europa League during the 2023/24 season.

Their shirt sponsor is Betway, one of the world’s top online casino operators. The sponsors will be delighted with how West Ham have been performing in Europe and will be hoping they can finish in the top half of the Premier League table. Betway is regarded as one of the major online casino brands thanks to their ever-expanding choice of games and the fact they offer their services in several countries.

Betway have a strong offering in Africa, where football is extremely popular, and have specific websites for South Africa, Ghana, and Nigeria, to name just a few. The Betway and West Ham United partnership has been in place since 2015.

Inter Milan

There are restrictions in place in Italian football regarding football sponsorship by gambling companies. However, LeoVegas have found a clever way around the restrictions. Rather than appearing on the shirts of Inter Milan, they are using their LeoVegas.News brand to sponsor various training and leisure wear plus appear around the pitch during matches.

Inter Milan is a huge club in Italian football, and they have not been relegated from the topflight for well over 100 years. Inter Milan have won the Italian League title 19 times as of 2023 and have won the Champions League three times.

Inter Milan reached the final of the 2022/23 Champions League and are a good match for LeoVegas, who operate one of the most successful online casinos in the world. There are over 2,000 different casino games available at LeoVegas, and with great bonuses to get started, Inter Milan fans will have a lot of fun playing games using their website and mobile app.


In the vibrant intersection of football and online casinos, sponsorship deals forge powerful connections. Notably, West Ham United, adorned by Betway, celebrates triumphs in European competitions. FC Porto, supported by Betano, stands as a Portuguese powerhouse, illuminating its storied history.

Meanwhile, Inter Milan creatively navigating Italian regulations with LeoVegas. News showcases resilience and ambition. As these football giants grace the pitch, the synergy with their online casino sponsors enriches the beautiful game, creating a compelling narrative of success and partnership on the global stage.